How Much Are Slow Responses Costing You?

In real estate, speed-to-lead can make the difference between winning a deal and losing it to the competition. Plug in your numbers to see exactly how much slow lead response times could be costing you each month.

You Paid for the Lead.
Someone Else Closed It.

You're paying for leads on Zillow, meta and Google but generating the lead isn't the hard part. Reaching them first is.

The average agent takes 15 hours to respond. By the time you call back, that lead has already talked to someone who reached out to them in the first sixty seconds.

This isn't a motivation problem. You can't sit on the phone 24/7. But your leads don't care why you were slow. They just move onto the next agent.

Why Speed Wins

The data on this is boring because it's so consistent

4x

more likely to convert when you reach a lead in the first 60 seconds.

~80%

drop in odds of qualifying that lead once you wait more than 5 minutes.

30m

after that, assume they're already on the phone with a competitor.

Speed isn't a nice-to-have. It's the single biggest lever on your conversion rate.
Read the primary research: Leads360 Speed-to-Call Study (PDF).

See What You're Losing

Plug in your actual response time, lead volume, commission, and best-case close rate.

2h
1 min1 hour12 hours24 hours
200
501.3k2.5k5.0k
$8,000
2k14k26k50k

Your commission per closed deal.

3%
1%5%10%15%

This is your best-case close rate when you reach a lead immediately. Most real estate teams land between 2-5%.

Revenue Impact

Response Time

With Kyzo:< 60 seconds
Without Kyzo:2h

Conversion Rate

With Kyzo:3%
Without Kyzo:0.2%

Signed Clients Per Month

With Kyzo:6
Without Kyzo:0

You're Losing Every Month

6 clients

$48,000 in revenue

Revenue You're Leaving on the Table Every Year

$576,000

That's $48,000 more walking out the door
every month you wait.

How Fast Your Odds Collapse

391%

100x

Cliff

Gone

47h

1 min

Higher conversion inside the first minute

Leads360, 2012

5 min

More likely to connect vs. waiting 30 minutes

MIT / Lead Response Mgmt

10 min

Qualification rates fall off a cliff

InsideSales

30+ min

Already talking to a competitor

47 hours

The average business's actual response time

Drift

Stop paying for leads you never call back

Kyzo's Instant AI Callback runs the entire first-touch cycle for real estate teams.